Lauren Brantley is an inspiring lady, revolutionizing the interior designing with her expertise, attention to detail, and passion. Today, we learn a little bit more about this amazing lady and her entrepreneurial journey in an Exclusive Conversation With Lauren Brantley.
- At the outset, please give our readers a glimpse of yourself.
Hello, I’m Lauren! I am an interior designer. I have pivoted my business recently during the worldwide pandemic to serving other designers as a Virtual Design Assistant.
I live in North Carolina with my supportive husband and daughter. It’s such a blessing to have a fruitful business that allows us all to stay home together.
2. Describe your brand/blog and the products or services you are offering.
Lauren Ashley Design is an online interior design brand serving other designers. We offer a variety of services; Business templates, Rendering Services, Modeling, and we evening Coach/Mentor other designers.
3. Where does your interest in entrepreneurship/blogging come from – how did you start?
I never thought I would own my business. It wasn’t until I had my little girl that I realized the importance of the home and keeping family together, I realize I had to own my own business. From there I started what is now, Lauren Ashley Design Blog. The blog was just the start of my business, which evolved into my interior design business. However, once my husband and I were both laid off from our full-time positions, I realized that I needed to quit treating my business as a side-hustle and start working it! So I did! I pivoted my business completely! Transitioning my business into what it is now which is a Virtual Design Assistant resource for all things interior design. I am now able to fully sustain my family financially.
4. What makes your brand stand out in the market?
That’s key, before starting this company there wasn’t really any designer out there that was assisting other designers at this level. Combining graphic design services and 3D rendering services is unheard of in Virtual Design Assistant Services.
5. What do you think is the toughest problem for businesswomen?
As a business woman, I am constantly struggling with making sure my brand is respected in the business world. It’s key for business woman to make sure we own our companies and don’t let anyone try to run them for us.
6. What’s a day in your life as an entrepreneur?
My day starts out wonderful with the smile of my beautiful daughter to wake me. The day continues and I’ll answer tons of email/text from clients. Also, complete whatever creative project I have going on. I always make sure my day ends at a reasonable time so I can have dinner with my family.
7. Who is your target audience? How do you keep your clients happy and satisfied?
My target audience is Interior Designers who have an interest in adding new services like rendering services to their packages. However, need to outsource this portion of the package so they can spend their efforts doing what they love to do, design.
I keep my clients happy by communicating honestly and producing quality. When you work with me on your project I’ll always communicate with you honestly and the quality I give you is top-notch due to my background in interior design.
8. After all this success and failure, what do you struggle with now?
After everything that’s happened, I struggle to keep my eyes forward and not think about the past
9. How do you achieve a balance between your personal and professional life?
I keep my set hours of 9-5 pm. I make sure that all my clients know once 5 pm hits I’m not in the office. Just making sure that boundary is set is key to keeping my life in balance.
10. What is your future plan to keep growing in the market?
Continue to find new/innovative ways to market interior design assistant services to designers. I always have a client in mind, so making sure I am marketing towards that ideal client is key to my overall growth.
11. Tell me about a favourite book that inspires you.
Faith is important to me, so a book I hold dear is God’s word. I try to implement every word in my business.
12. What is your favourite quote?
“The alternative to good design is always bad design. There is no such thing as no design.”- Adam Judge
13. What piece of advice would you give to emerging woman entrepreneurs/bloggers?
Don’t give up on your dreams. When things around you seem like they are falling apart push harder! Your dreams might just be right around the corner! Push hard, stay consistent and time will tell. Just never give up.
I hope you like ‘Exclusive Conversation With Lauren Brantley’, often visit our site to read such more interesting story.
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