So you want to know how to start a beauty blog in India! Well, you have landed the right place. I can give you the hints and tips you need to get started and build your own beauty empire, posting about makeup, hairstyling, skincare, DIY, product launches and everything to do with beauty!
Being a beauty blogger has a lot of perks- you get free beauty products and opportunities to work with renowned brands and earn money at your own terms. There are a ton of successful beauty bloggers. And if you love exploring beauty products and sharing your experience with people, you can become one of them.
However, just like any other job, becoming a successful blogger requires a lot of time and hard work. You also need to invest in your blog and be able to support yourself financially while your blog gets off the growth.
In this post, I will discuss step by step how to start a beauty blog in India and monetize it in the fastest time frame possible. I will cover all the most important topics like:
- Which platform you should select for your blog
- How to choose the right domain name
- Finding the right web hosting and a domain name
- Picking a beauty blogging theme that fits with your style
- Installing plugins to add extra functionality to your site
- Writing your first blog post
- Implementing strategies to bring traffic on your blog
- Monetize your blog and generate maximum revenue
And, here we go!
Step 1: Name Your Beauty Blog
The very first thing to do when you are going to start your beauty blog is to name it. Try to find a unique and memorable name that will stand and help you to grab people’s attention. Your domain name is your site’s permanent address on the web.
Every site needs a unique domain name. And since your domain name is a vital part of your beauty blog’s brand, you must put some time and energy into picking the perfect one.
First, list all the possible names you have in mind and then mix and match a selection of words to get a name that has not been taken already. After you have all the potential names, open any domain hosting site like Bluehost or GoDaddy or any and type them into the domain search bar to check if the domain is available.
It will either let you know that the domain name is not available or it will inform you that it is available and ready for you to take.
If your choice of the domain name is available, grab it as soon as possible.
With beauty bloggers, there are lots of people who use their own name domain. That’s completely okay.
While there is no any specific rule for what makes a good domain name, here are some basic rules to follow in order to avoid picking a bad one:
- If available, try to use a .com. Although this is not an absolute rule, it is easier for people to remember.
- Avoid using numbers or hyphens in your domain name because again it makes it tough for people to remember your domain name.
Step 2: Select Your Platform
There are multiple websites available where you can select to host and run your blog. For those new to web design, choosing a website platform to create your blog with can be a tough task.
Here is the list of some of the platforms to check out:
However, I always recommend using WordPress; I believe it is the best option available. Here are some major reasons why,
WordPress is a free open source content management system, making it an excellent choice for bloggers.
This platform is extremely flexible, allowing you to easily customize your website and create a blog to your exact specifications.
It is beginner-friendly also there is a global community on hand to help guide you through your WordPress journey.
Unlike many other hosted website builder platforms, once you have built your site on WordPress, you 100% own it. (Here, I’m talking about self-hosted WordPress.org, not WordPress.com- they are similar in name but are different things.
To use self-hosted WordPress, you should have your own web hosting. It may look expensive and intimidating but it is really not. You will need to just pay a few dollars per month. This is quite easy to use and don’t worry if you do not have a technical background.
Need motivation? Learn from others experience; follow the famous and renowned beauty blogs in the country; here is the list of top 10 beauty blogs in India.
Step 3: Sign up for Hosting and Get Your Domain Name
Once you have decided your domain name for your beauty blog, you need to take a step further towards signing up for web hosting.
Hosting is actually the engine that powers your blog and an important point to know when you want to know how to start a beauty blog in India. This is what serves your site up to visitors from across the world. You may not see it but every single site on the Internet is powered by some kind of web hosting.
Don’t worry, it is quite simple, you do not need any previous technical expertise. In this step, you need to knock out three major steps in a few moments:
Sign up for Hosting
Claim your free domain name
Install the WordPress software so that you can begin blogging
Step 4: Choose a Suitable Beauty Blogging Theme
Your site’s theme controls how your site actually looks and has all the essential design elements that a site likes may require.
In almost all themes, you can customize the content, images, colours and much more and make sure that your site reflects your branding. If you decided to go with a WordPress blog, there are a range of free and premium WordPress themes that you can choose from. These themes will make your beauty blog shine.
Step 5: Install Required Plugins
Whereas the theme is responsible for how your blog looks, plugins help you to add functionality. When you are looking for how to start a beauty blog in India, plugins play a major role. Fortunately, finding a plug-in is not at all difficult. The exact plug-in that you will need depends on what functionality you want, so I cannot give you a specific list.
Here are some WordPress plugins that you should consider installing to add extra functionality to your website:
- Instagram Feed: Increase your Instagram followers by displaying your images from social on your beauty blog.
- MetaSlider: With this plugin, you can add beautiful images to your blog by adding sliders and posts of your choice. It will help to grab the attention of your readers.
- Opting Forms: Increase the number of your subscribers by displaying an attractive option form to your posts and pages.
Apart from these, single beauty blogs are very image-focused and social; get an image gallery plugin or a social media plugin also.
Step 6: Publish Your First Post
Now you have set up your beauty blog, installed your theme and required plugins, you need to publish your post. Here are some tips for creating an impactful and engaging post:
Unique Content- The first rule of posting content is to make it unique that stands out from the crowd. You can either pick a niche within the beauty industry to focus on or add your own interesting spin on tops.
Images- beautiful and quality images will make your content more appealing and attractive. Stunning images are super effective in grabbing the attention of the audience. I mostly use Canva to create quality and great-looking images.
Videos- Videos also work as a great tool. You can create videos of yours discussing and demonstrating how to use different beauty products to grow your following. Create your own YouTube channel where you can upload your videos and then simply embed them on your blog.
Your work is not done yet. After you successfully post your first post, create a schedule to ensure that you regularly post a variety of content. The most posts you have on your site, the better it will perform on search.
Step 7: Promote on Social Media
Once published, promote your blog posts on social media and to your email list to encourage your target audience to visit your site. Promotion is vital to get your new beauty blog known in the world of beauty blogging.
Create a business page for your blog on social sites like Facebook, Twitter, Instagram, etc. Focus your time on your blog and use social media as an extension of that. Try to keep your social networking sites somewhere on your site so people can easily access them. Moreover, provide links to your blog on your social media profile pages.
On social media, another great way to promote your blog posts is through Pinterest, where you get the chance to make your content go viral. You can also mention your blog posts in Instagram captions links to your blog in your Instagram bio, join conversations on Twitter and join beauty blogger Facebook Groups and also Pinterest Group Boards.
Make sure you are using appropriate hashtags in your post when you are promoting your content on Instagram or Twitter.
Engagement with other bloggers and brands is vital to get your blog out on social platforms. Read other blogs and leave comments on the posts, it’s a great way to link back to your site and boost readership.
Step 8: Monetize Your Blog
How to start a beauty blog in India? The ultimate goal of this question is either to earn money through blogging or convert your passion for beauty into profession or both. Once you are done with your blog set up, you might be wondering how to make money with a beauty blog- there are multiple options.
There are many ways you can use to create revenue from your blog and resolve a major point on how to start a beauty blog in India. Here is the list:
One of the most effective ways to make money from a blog is through affiliate marketing. This is where you place links on your blog where you earn money every time someone buys what you have linked to. To add affiliate links to your blog, you will need to join some affiliate programs. The best affiliate programs for bloggers are:
To use affiliate links on your blog, you need to follow the below steps:
Add affiliate links to your blog posts while mentioning products
Create shop the post product widgets from your blog and sidebar
Use the Swipe Up link feature on Instagram Stories to link to products you love or things you have recently bought
You can add a Shop page to your blog, where you can display a selection of items you like; it is done by adding a Product Widget to the page. You can do so with Shopstyle Collective or Rewardstyle.
Sell Your Own Products
Creating and selling your own product is also a great option once your blog is up and running. WooCommerce is a freemium eCommerce plugin that will allow you to easily convert your blog into a fully-functioning digital store.
Display Ads on Your Site
For those looking to generate recurring monthly revenue, consider selling ads space on your blog. But you can get this option only when your site is getting lots of traffic.
Ensure that any brand that advertises on your blog reflects your beauty niche. You want any ads to enhance your website, and not take away from the user experience.
Wrap Up of How to Start a Beauty Blog in India
Congratulations! You have finally your own beauty blog and it means we have reached the end of this guide.
Starting your blog and turning it into a profitable money-making business needs a smarter approach, SEO mastery hard work and most importantly consistency.
To learn from real-life experience, check the list of top beauty bloggers in India.
And that’s it! I have covered a lot.
Figuring out how to start a beauty blog is no piece of cake, but knowing the positive impact you are having on people is worth the toil. If you follow the steps and tips shared in the post, you will be on your way to creating a profitable blog. I will continue to update this post over time with the latest blogging techniques. I hope you have found this guide helpful.
Best of luck with your new blog!
How to Start a Beauty Blog in India
Do you have any question on how to start a beauty blog? Feel free to ask away in the comment section below. Also, if you have any other hints and tips on starting your own blog, I would love to hear your thoughts.